Your Trusted Source for Hard Money Funding in the Greater Milwaukee Area
Unlock your real estate potential with funding from REIA Hard Money. We offer fast approvals, competitive rates, and up to 100% funding. Get pre-approved today!
REIA Hard Money is a strategic partner of the Milwaukee REIA, and therefore only lends to members of the Milwaukee REIA. Not a member? Sign up today to get access to REIA Hard Money and receive all of our member-exclusive benefits.
Meet the REIA Hard Money Team
Dan Farsht
Director of Business Development/Fund Co-Manager
For over 20 years, Dan has played a pivotal role in building long-term strategic partnerships, developing market entry strategies, and shaping growth initiatives for clients across multiple business verticals. His unique ability to connect with partners and build an authentic level of trust and appreciation has led to consistently achieving customer retention rates well above the industry averages.
As Director of Business Development for REIA Hard Money, Dan is responsible for cultivating and managing all borrower relationships. This includes managing the underwriting process, title company
relationships, and the borrowers’ journey through the duration of each loan. Under Dan’s leadership, REIA HardMoney has become a Top 5 hard money lender in the Greater Milwaukee area.
Eric Lundberg
Founder and CEO
Since purchasing his first property in 1999, Eric has built a career on acquiring, rehabilitating, and selling single-family homes and rental properties. Over the past two decades, he has not only developed a
thriving real estate business but also created multiple platforms to help other investors succeed.
Through investing, mentoring, community-building, and financial solutions, Eric turns challenges into opportunities—empowering others to achieve success in Milwaukee’s real estate market.
We Help Milwaukee REIA Members Fund Their Deals
(Borrowers becoming 1st time Milwaukee REIA members receive a discounted 1st year membership)
Fix & Flip
Loans
Fund your real estate investing ventures with our Fix & Flip Loan. We can fund up to 100% of purchase and rehab costs (70% of ARV) at competitive rates and ensure fast loan commitment. Paired with our ongoing guidance and support, we'll be your dedicated partner for turning properties into profits.
Fix-to-Rent
Loans (BRRRR)
Looking to purchase properties, renovate them, and then rent them out? REIA Hard Money has the lending capacity to fund property purchase and renovation costs but also offer flexibility, allowing you to seamlessly transition from renovation to either BRRRR through our trusted partner or opt for conventional funding.
Double-Close
Funding
When timing is crucial, our Double-Close Funding option ensures you don't miss out on valuable investment opportunities. With our dedicated support and competitive flat-fee rate of 2 points, you can confidently navigate double-closing transactions, knowing that our financial expertise is behind you every step of the way.
Our Process
Why REIA Hard Money?
Fast Loan Commitment
Timeliness is important to us. Once the required paperwork is complete, we work quickly to get your loan approved in a matter of days.
Our in-house team reviews each deal efficiently, so you’re never left waiting on a decision. We know that speed can make or break a deal—and we’re committed to helping you move fast and close with confidence.
Competitive Rates
We offer rates as low as 12% and 4 points, with no hidden fees or surprise closing costs.
For our Pro Level Borrowers—those with 5+ past flips who do at least two deals with us annually—all points and fees are rolled into the loan, with no down payment required when the third-party ARV is 70% or less.
Simple Application Process
Our application process is simple—you can fill out our online form in just a few minutes from your phone or computer.
We’ve designed the form to be user-friendly and straightforward, so you can spend less time on paperwork and more time on deals. And if you ever have questions, our team is just a quick call or email away to help guide you through it.
Live and Local
Lending Support
We lend exclusively in the Greater Milwaukee Area and have a deep, expert-level understanding of the local real estate market. Our team lives and works here, so we’re truly invested in your success.
When you borrow with us, you're working with a partner who’s right around the corner and always ready to help.
Fully Transparent
Process
We keep the process fully transparent so there are no questions when it comes to your loan terms.
We use a licensed 3rd Party appraiser to assess your ARV. We do this protect us, our investors, and YOU.
Long-Term
Partnership
More than just a lender, we strive to be the support you need as a long-term financial partner.
All of our current borrowers have done at least two deals with us. We want to build long term relationships with borrowers who we can grow with.
Testimonials
“I highly recommend REIA Hard Money for funding your real estate deals. The process was incredibly easy and straightforward, and their team was absolutely fantastic to work with. From start to finish, they provided top-notch service and support, ensuring that everything went smoothly and efficiently. Whether you're new to real estate investing or a seasoned pro, REIA Hard Money is the way to go for fast, reliable funding."
Mac M.
"Working with REIA Hard Money was seamless! Their experience walked me through the process and their customer service was outstanding! I would recommend them to other investors. A win-win for both sides!"
Lisa & Doug W.
“I was able to borrow funds through REIA Hard Money on my very first fix and flip. The process was very smooth and easy to understand. Eric and Nancy are wonderful to work with, very knowledgeable, and gave me peace of mind for funding my project."
